Need of web optimisation in business promotional activities
Web optimization empowers top ranking in major search engines, and achieves maximum visibility among visitors through Search Engine Result Page (SERP) ranking, ultimate aim to drive right prospects for a business through effective landing page integration, Call to action, and persona factor.
All online lead generation should be based on systematic research and bucket findings through prospect’s journey and prospect persona. Quality web traffic, competitive listing, top ranking, filtered customer to higher conversions are the mandatory components in building a business more success, for achieving right result we need to adopt inbound marketing principles with latest search algorithms and ranking factors.
"Get Found tactics" or the first pillar in Inbound marketing funnel is the initial step in web optimisation to drive more prospects to a business. Integrated collaborative tagging process with, news feeds, search engines, social media, knowledge graph etc will bring superlative results in a generic way with long lasting output, it can in turn increase the Return on Investment (ROI) factors in the marketing process.
Application of up to date search engine and social media algorithms and effective collaborative tagging process enhancing inbound leads, and further to lead nurturing, this strategic approach suffice to satisfy the clientele need to generate adequate inbounds for their business.
Generally it’s found that online lead generation approach and business promotion methodology are multi-faceted in nature, advances for long lasting results through strong visitor centric link baits!
Jayakumar K, Digital Marketing Professional