Online advertising and Real Time bidding (RTB)

Online advertising and Real Time bidding (RTB)

Real Time bidding RTB Online Advertising programmatic advertising Digital marketing

Online adverting and Real Time bidding (RTB)

A typical transaction begins with an advertiser requests publisher website for an ad placement, this generate a bid request to ad exchange that can include various pieces of advertiser interests such as visitor’s demographics, interests, browsing history, location etc. A response will again be triggered from ad exchange to publisher if the required criteria are matching with the publishers’ site data and visitor history, if it matches, then a bid execution will happen, simultaneously similar data from publisher website being served to multiple advertisers who automatically submit bids in real time to place their ads. Advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the publisher page. This process is repeated for every ad slot on the page. This method is called Real Time bidding (RTB), Real time bidding transactions typically happen within 100 milliseconds from the moment the ad exchange received the request

Jayakumar K, Digital Marketing Professionals

Jayakumar K, Digital Marketing Professional