Facebook algorithm updation to measure organic reach of pages
Facebook has recently updated its algorithm in order to measure organic reach of Pages to be more consistent with the way they calculate reach for Ads, this has came into effect on 12th Feb 2018 only, and updated their algorithm how to measure organic reach of pages to be more consistent with the way we calculate reach for Ads.
Recently, more precisely for the last couple of months if you check the reach of your posts, you could see a significant decline in organic reach on Facebook posts for some time compared to your previous posts,
Raising concerns all corners and during the International Journalism Festival on 12 April 2018 at in Perugia, Italy Facebook’s Europe, Middle East and Africa’s head of news Mr. Nick Wrenn said "If you're publishing non-original content that people watch passively, you'll see a drop in your reach." That means news and posts are to be in high quality and fresh then only that could generate great conversions.