Digital Marketing Professionals | Digital Marketing consultants  | Kerala | India

Digital Marketing Professionals | Digital Marketing consultants | Kerala | India

Digital Marketing Professionals Online PR Online Reputation Management (ORM) Online Branding Search and display advertising various type of online campaigns social media management programmatic advertisement top digital marketing professionals new media consultants digital marketing consultants

Jayakumar K, MBA, IRCA (UK) Certified Lead Auditor, Online PR, Digital Marketing and Data Analytics Expert, Chief Technical Officer (CTO), CEARSLEG Technologies Pvt Ltd (A Google Partner Company)

Digital Marketing Consultants

Current Positions:

  • New Media Advisor: Mahatma Gandhi Univeristy
  • Deputy Commander: (Honorary Position), Kerala Police Cyber Dome
  • Consultant: MSME Institute, Govt. of India
  • New Media Consultant : MetroVaartha News paper
  • Guest Faculty: IIITM-K . Govt of Kerala, Kerala Media Academy, Govt of Kerala, Keltron Knowledge Service Group

Memberships :

  • Confederation of Indian Industries (CII), 
  • International Register for Certified Auditors (IIQM/TRG/R/491/09)
  • Information System Audit Controls Association, ISACA ID: 435418;

Contact Details: Mobile : +91 9995668444, Mail : kjay_kumar@yahoo.com

Mr. Jayakumar has got gleaned exposure in defining and implementing Internet based lead generation components like Get Found Tactics ( Search Engine optimization –SEO, Social Media Optimization- SMO) , Online Branding, Online PR, Reputation Management, Lexical Analysis, Landing/ Squeeze Pages, Welcome pages, Buyer personas and ‘Call to Action’ in collaborating effectively with stakeholders, vendors and clients ( Persona Approach). Strong exposure in defining KPI and ROI audit parameters for any Business / ecommerce system at par with generally accepted QMS standards based on the matrices defined through closed-loop analysis. Sound knowledge in Google and Social media algorithms.

Mr. Jayakumar has derived an effective online election campaign frame-work for major political parties in India and this has successfully been tested and implemented in 2015/16 Assembly Elections Kerala (Wiki article is available). Mr. Jayakumar has been entrusted to design professional/ job oriented IT training programs for a Govt entity named Keltron Knowledge Service Group Since 2001. As a technology enthusiast Mr. Jayakumar has been writing technical articles in Major dailies and I& PRD, Govt of Kerala Publications.

Jayakumar K, has been entrusted with various Govt projects as a consultant and mentor in online PR, Social Media management and Digital Marketing areas, prior to above mentioned association Mr. Jayakumar was working with one of the major Singapore E Commerce company named Surprisel Pte Ltd as Digital Marketing head. During the tenure with Surprisel and as a Digital Marketing Manager, from time to time, he was responsible to assist with sourcing, developing and defining frame-work and algorithms for Online Branding, Lexical Analysis, Reputation Management, Collaborative Marketing, The Husting, and defining persona were also comes under his overall scope of work.

During 2008 until 2011 Mr. Jayakumar was holding the position of Project Secretary in British AeroSpace Systems- Communication and Online PR (BAe Systems), during this period he was responsible for eliciting Requirement Specifications by BAE global team and developing a high level Product Requirements Document (PRD) and an elaborate Requirements Specification for the IT wing for subsequent design, development, and testing activities. An unique blend of business and technical savvy being applied over the entire project realization activities. He enjoyed spending time in BAE to understand their problems, and find innovative solutions for their requirements. He was working with the engineering counterpart to satisfy BAE’s internal requirements and played as a key role in cross functional team. He led, coordinate, and supervise his work toward the end goal of achieving the result. He had been entrusted to write specifications about single feature sets to a product realization level.

At present Mr. Jayakumar has been holding lead positions in various Technopark companies and consultant/ Guest faculty positions in major Govt entities and writing technical articles in major dailies and I & PRD publications by Govt of Kerala

Current Status

  • Deputy Commander (Honorary position) Kerala Police Cyber Dome
  • New Media advisor at Mahatma Gandhi University, Kerala
  • Consultant Micro Small Medium Enterprises Institute (MSME),Govt of India
  • Guest Faculty in Keltron Knowledge Service Group
  • Guest faculty in Indian Institute of Information Technology and Management Kerala (IIIT MK)
  • Guest faculty in Kerala Media Academy ( An autonomous body under Govt of Kerala)

Creative writings (Technical articles)

  • Freelance writer in Deepika, The Hindu, Kerala Calling and Janapadam ( PRD Publications, Govt of Kerala)

Memberships

  • Confederation of Indian Industries (CII)
  • International register for Certified Auditors (IRCA-UK)
  • Information System Audit Controls Association (ISACA)
  • International Association of Computer Science and Information Technology- Singapore
  • Computer Science Teachers Association
  • Institution of Engineering and Technology-IET
  • Global Community of Information Processionals (AIIM)
  • Open Source Community For Infrastructure Software (OW2) and also a
  • Member in Editorial board in International Journal of Electronics and Computer Science Engineering (IJECSE)

EDUCATION

  • MBA (Systems) , Vinayaka Missions Research University (VMRU) , India
  • Certified Lead Auditor (QMS) IIQM, Jaipur, India. (Approved by IRCA, UK) (2008 May)
  • PG Dip. In Computer Application (September 1994- April 1996)
  • Bachelor’s Degree in Science, University of Kerala (1990 March- 1993 March)

Digital Marketing/ Ecommerce Certifications

  • Google Certified Online Marketing
  • Google Adwords Certification
  • Certified Google Analytics
  • Digital Marketing certification by Google
  • Ecommerce Analytics – Data to Decisions by Google (2014, July)
  • Inbound Marketing by Inbound Marketing University & HubSpot Academy (2013 January)
  • E-Commerce Associate by Cambridge (September 2012)

Other Certifications

  • Dip. in German (Deutsch), University of Kerala.(1996 April- 1998 June)
  • Certificate in RTI-2005 by Institute of Management in Government (IMG), Trivandrum (June 2012)